Two months away from the beginning of the Unibike Bike Fair, which is to be celebrated in Madrid, Unibike cannot wait any more and, last Tuesday, they launched their marketing campaign.
“We could not ride, but we do” is the motto which the organisation’s video proposes as a life philosophy. The premise of the hashtag #webike summarises the ideals of all bicycle lovers. It doesn’t matter who is on the bike, what type of terrain they are going to ride on, their path or where it will lead. What is really important is cycling because you want to, because you are passionate about the sport, because of the desire to improve and to make this planet a more sustainable environment.
From Monty we join the #webike movement, because the cycling world is more than a sport, it’s a way of life.